Don’t Sell Your Product Short With Mediocre Packaging

The job of an entrepreneur especially those involved in manufacturing goods is not one to envy. There are plenty of things that have to be taken into consideration. In developing the product alone, it could take thousands of dollars in research and development alone. Then, there’s also the matter of fine tuning the product after prototypes have been made. The investment during this early stage is substantial as it can make or break any product launch.

After all that investment, it is therefore that you do not skimp on the development of the perfect packaging for your products. Even if you have developed a product that thousands of people would love to have, it could end up performing slowly in the sales department. This could happen if it is packaged in such a way that potential buyers would not even give it a second look.

When designing a package for your product or line of products, there are several things that you have to consider. First of all, determine your market. The demographic you are targeting would dictate the overall look of the package. If you are marketing your products to the elderly, you would want to have important labels in large letters to make it easier to attract their attention. If you are targeting the youth market, it would not hurt if you experiment with loud colors and edgy design. If your product is for women, then a feminine color would be a wise choice.

During the development of your company’s product, you should already know what your unique proposition is. Determine the strongest selling point of your product and make sure that it is properly emphasized on the packaging. The right placement would also determine whether the product would attract the attention of buyers or turn them off from the product completely.

Just because you want your product to stand out does not necessarily mean that you have to have an over the top design. Take Apple for example, they do not have the fanciest packaging but they have built a strong buyer base and wide brand recognition because they focused on one direction and kept at it until their brand has seeped into all market demographics.

In closing, before you go ahead and have the product packaging manufactured, ask yourself what kind of experience your buyers would have with the container. Is it convenient? Does it keep the product safe during handling and transport? Does it have what it takes to attract buyers’ attention?


Post time: 06-20-2017