For the profit payoff table below, the decision maker assumes that
) = .15, p(s
) = .50, and p(s
) = .35.
State of Nature
What alternative would be chosen according to expected value?
MKT00075 Marketing Principles 2017
(Assessments 2 and 3): Concept development and marketing plan for a sustainable offering
The overall Marketing Project assessment is in the following two related parts, which you will develop and ‘submit’ in your wiki. The key requirements for the task are described in this document. For further information, please refer to the
Medium for submission
Key graduate attributes* assessed & absolute weighting
Marketing concept development through creative problem solving (CPS); Situation analysis
Intellectual rigour 40%
Communication & social skills 10%
Marketing plan (with objectives, m
Post time: 03-10-2018